Sharon Leite’s Plans for Bodybuilding.com’s Success
A New Era of Excellence in Bodybuilding.com
As the new CEO of Bodybuilding.com, Sharon Leite has taken the reins to ensure the company’s continued success. With years of experience in the health and sports nutrition industry, Sharon is committed to understanding the needs of the BBCOM community and transforming the company into a premier source of expertise in health, fitness, sports nutrition, and movement.
A Focus on Excellence in Fitness and Health
Sharon’s vision for Bodybuilding.com involves preserving its heritage while evolving to meet the modern needs of fitness-minded consumers. To achieve this, she has set her sights on providing content, community, and coaching, which will be central to the company’s growth strategy. By doing so, Bodybuilding.com will become a go-to destination for top-quality products, expert advice, and a supportive community.
Industry Expertise: A Competitive Advantage
Sharon’s experience as CEO of The Vitamin Shoppe, where she led a successful turnaround, delivering the best performance in the company’s history, will be crucial in driving BBCOM’s success. Her expertise in the industry will enable her to understand the needs of the community and deliver innovative products that meet their expectations.
Meet Steve Marada: A Key Addition to the BBCOM Team
To further strengthen the team, Sharon has hired Steve Marada, a seasoned industry veteran with a proven track record of developing successful sports nutrition and nutraceutical brands. As Head of Product Development & Merchandising, Steve will play a crucial role in driving the development and execution of plans to rejuvenate and propel Bodybuilding.com’s products and services.
Preserving the Legacy of Bodybuilding.com
Sharon’s commitment to preserving the brand’s heritage is mirrored in her enthusiasm for its rich history. Meeting with BBCOM’s founder, Ryan DeLuca, she was impressed by his vision and dedication to creating a community-driven platform for fitness enthusiasts. Sharon’s experience in leading a company’s transformation, as seen on Undercover Boss, will be instrumental in ensuring the company’s continued success.
The Future of Bodybuilding.com: A Bright Outlook
As the transformation plan unfolds, Sharon is committed to delivering a platform that is steeped in expertise, personalized development, and commitment to excellence. With a focus on innovation, community engagement, and continuous improvement, Bodybuilding.com is poised to become a beacon for the fitness industry.
Conclusion
Sharon Leite’s appointment as CEO of Bodybuilding.com signals a new era of excellence in the company’s history. With her extensive experience and industry expertise, she is well-positioned to drive the company’s growth, preserve its heritage, and deliver a platform that is second to none in the health and fitness space.
FAQs
Q: What is Sharon Leite’s vision for Bodybuilding.com?
A: Sharon’s vision is to preserve the company’s heritage while evolving to meet the modern needs of fitness-minded consumers, providing content, community, and coaching, and becoming a premier source of expertise in health, fitness, sports nutrition, and movement.
Q: What is Steve Marada’s role at Bodybuilding.com?
A: Steve Marada is the Head of Product Development & Merchandising, responsible for driving the development and execution of plans to rejuvenate and propel Bodybuilding.com’s products and services.
Q: How is Sharon Leite committed to the BBCOM community?
A: Sharon is committed to understanding the needs of the community and delivering high-quality products, expert advice, and a supportive environment, ensuring that BBCOM remains a go-to destination for fitness enthusiasts.
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